How Can You Identify Your Target Market?

Let’s say that you are in the weight loss market. It’s a big market, worth some $60 billion per year and is very profitable for a lot of businesses. And that’s the problem. A lot of businesses are involved in this industry.

You may have some great products and services but how do you get your business noticed in a crowded marketplace?

Segment Your Market

Rather than concentrating on a huge market, like weight loss, use a market segmentation system. This where you target your marketing to a smaller sized, specific segment of that large group. For example, your marketing initiatives and tactics are targeted to single women over 40 years old, or another more specific group.

Your Customer Avatar

To establish your target market you need a very clear idea of your ideal customer. This potential customer is known as your customer avatar. How old are they, where do they live, what are their likes and dislikes? What are all of the characteristics that make that individual your dream customer.

When you focus on a smaller sized target market rather than a general market, it is much easier to connect with an individual. Always remember you are marketing to one individual at a time, not a group. Target your marketing to a smaller subset of a larger group and your marketing efforts have a much better chance of giving you the results you want.

Should You Ever Change Your Target Market?

If your marketing efforts are not providing results, may need to change the focus or target market of your business.

Sometimes, despite the fact that you have done a lot of research, you end up marketing to the wrong group of people. Your target market may not want to spend any money on your product and service and may just be looking for free advice. That’s when you need to refine your market and look for a segment of people who have expressed a serious interest in spending money.

Analyze Your Marketing Tactics

Another situation could be that your target market is just fine, and you just need to change your strategy and marketing techniques. For example, your audience may not be responding to your social media messages but may be more responsive to email?

At other times, if you’re not achieving the success you’re looking for after a lot of time and effort, it may be your target market that needs changing, and not your marketing itself.

Why Your Business Needs Digital Marketing Services

Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don’t have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.

You Should Do Digital Marketing

In the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer’s psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.

Asking Price

The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally.

Reliable Customer’s Feedback

Another benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don’t need to spend excessively on surveys and customers’ feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer’s trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Conversion Optimization

Since the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)

When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it’s alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.

Do You Know How To Internet Market?

Would you agree that network marketing these days go hand in hand with internet marketing? If you do agree and I believe it’s true, then why is it for the vast majority of people in network marketing have very little, if any knowledge about how to internet market their opportunity?

I think the answer to that question is the industry has let us network marketers down when it comes to internet marketing. Plain and simple most of us don’t know how to do it. Most are just out there trying SOMETHING. Facebook, YouTube, Instagram, Twitter and maybe even LinkedIn have been the big kahuna’s as far as marketing online via social media. Don’t get me wrong, SOME have had success, but MOST… NOT! My own little research has found MOST networkers who have used those platforms have had little success recruiting people into their opportunities. Again notice I said MOST. Not all. And if you’re one of those few who’ve had success… Fantastic! Disregard this article. I’m speaking of the vast majority.

I was as excited as the next guy or gal back in the day, when my sponsor showed me how the internet was going to change how we recruited people. As a matter of fact, I breathed a sigh of relief knowing that I would never have to do another personal presentation or home meeting.

But what ended up happening is the internet made a way to spread the word about our opportunity to thousands or even millions, and the industry embraced it, but forgot to teach us how to spread the word. I know, I know it’s not the company’s responsibility to teach you how to market. But what about that new person you sign up who desperately just wants to make extra money to make ends meet? And doesn’t know how? Falls on you doesn’t it? But what if you don’t know? Then what? Your upline?

So what we have is a bunch of network marketers trying Facebook, trying YouTube, trying Instagram, etc. But there’s no clear blueprint on how to internet market your networking opportunity.

So here is my attempt to pass along a little of what I’ve learned. Mind you, I’m not the gospel according to making six figures a month or anything, but I do know a thing or two that can help coachable network marketers promote their business opportunity online.

Okay let’s start with what all of us need most in network marketing… LEADS! We need to learn how to create our own FRESH responsive prospects who end up chasing us about our opportunity and not the other way around.

How do you do that? I know I’ve written about this before and might sound like a broken record to those of you who have read my business announcements here. But maybe I’ll explain it differently so you don’t say, “Here he goes again!”

Wouldn’t you agree that it’s safe to say that people like yourself have invested (notice I didn’t say spent) anywhere from $50-$500 enrolling into their opportunity? So you are a proven buyer. Then there are all the other necessities to run your business like buying the product automatically every month, your company’s website, advertising, etc. Again… you’re a proven buyer.

So if people are proven buyers, you need to go where they are. These people known as network marketers are your TARGET Market. They have proven that they will spend money on their business and they are actively trying to promote their business online. If you put the right offer in front of them they’ll probably become members in your downline or buy your product and become a customer.

Facebook?

Your friends there don’t want to know about network marketing. But the networkers in MLM Facebook groups do. DO NOT market your opportunity to them though. Quit pitching them! They already have an opportunity. Show them how you can help THEIR business. Trust me, you do that and they’ll know you have your stuff together and eventually will be curious about what you’re doing. Then they’ll chase you.

Network marketers are open to learning how you might be able to teach them how to internet market. So advertise online how you can help them in network marketing ezines, write articles in EzineArticles.com, grab some PLR (Private Label Rights) material on internet marketing and make it into an eBook on how to do internet marketing. Create a blog that gives them the kind of valuable content that teaches them how to market their business online.

In summary, do this:

  • Step 1: Find Network Marketers (MLM Genealogy Lists)
  • Step 2: Send a good sales message to email addresses of MLM Genealogy Lists
  • Step 3: Take phone numbers from MLM genealogy lists and use a company called GoRingless.com to send your marketing message to 100’s- 1000’s at a time.
  • Step 4: Follow-up with prospects that are now emailing you and calling you back to find out what your message is all about.
  • Step 5: Share valuable how-to internet marketing content via your own blog, social media, articles, blog commenting, network marketing forums, etc.
  • Step 6: Close prospects (Are you in? or Are You Out? Don’t sell!)

Follow these steps and you will make a change in your business for sure.