THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

Content Marketing: The Path to Choose or Not?

What Is Content Marketing?

Content Marketing means creating and sharing content of high standards and shareable values to attract an audience for your digital empire. The main objective of content marketing is to convert the prospects into customers and the customers into repeated buyers. Moreover, the type of content we create and share tells about our niche.

Therefore, it can be termed as a strategic approach for creating and share content in such a manner which will create and retain a clearly defined audience which will ultimately drive traffic and profitable customers.

Present and Future of Digital Marketing:
The game of digital marketing is ever changing. To display yourself you need to advertise yourself in a very attractive way. Now if we talk about the marketing of our services, the most traditional ways are TV commercial, images or hoardings. But one thing which is present all over the traditional ways is the content. Yes, everything we look, we see or we read have content in it.

Nowadays the smart marketers are using “Content Marketing” as the next big thing. There is no doubt about the fact that content marketing is an awesome medium to present yourself in the market and reach out to the audiences. Moreover, these days customers have given a set back to the traditional ways, this change in the mindset of customers has enhanced the role of content in marketing even more.

Remember this while creating content for marketing
The whole internet is filled up with unique content but not everything holds the same value. So, while creating content, you need to take care that whatever you have created is really relevant and valuable. This is what separates the garbage present on the internet and the good relevant content.

The best thing about content marketing is that it is non-interrupting marketing. It is not direct selling of products and services, instead of pitching them directly, you deliver information about your products and services that make our prospect more intelligent. The main essence of this whole strategy lies in one simple fact that if as businesses and service providers, we deliver consistent and ongoing valuable information to buyers. This strategy is being used by some of the big companies like P&G, Microsoft, Cisco Systems, and John Deere.

Content Marketing: Ain’t no Cake Walk!

However, doing content marketing is not an easy task. The marketers present all over the net are finding it difficult to create content because the competition has become very tough. Everybody else is looking for creating unique content every day. So, it becomes very important to make sure that you are able to create such content to be in the game.

It is the obvious fact that great content is a must for your content marketing. Content forms the base to drive inbound traffic and leads. Moreover, you need good and unique content for your PPC to work. But still there are few present day problems related to content marketing which has made it difficult for the content marketers to make worthy content for marketing

Let’s have a look at the problem:
The attention spans have become critically short
The competitors in the digital market are now creating a very high volume of content with higher production value. Moreover, higher cost to create competitive content people will deem worthy of their attention.

What can be done about it?

Competition in the market has raised the bar in digital market and you can fight the above two problems in the following ways:
Start creating content at equal production value as that of your competitor, but make sure that you do it on more prestigious and trusted brand platforms. The advantage of such platform is that they have built-in audiences. This will bring trust and prestige to you and your content surely.

The second thing, which can be done is increasing the production value close to what your competitor has. Now, while doing this make sure that the usefulness and relevancy of your content should be much more than your competitors.

Both of the ways have the potential to solve the problems related to content marketing, but the second one should be more feasible as it does not take more investments in terms of money. Either way, you choose they key to good content marketing is the way you promote your content. It simply follows the 80-20 rule, 20% of the work is writing good content and the remaining 80% is your promotion.

So, it must be now clear to you that content marketing has become the next big thing but at the same time, it is not just a cake walk. Therefore, whether to choose it or not is totally your call.

Market Timing and Market Forecasting

A few decades ago, it was widely believed that the most effective way to analyze the markets for trade was to determine the fundamentals, such as the number of bushels in storage, the current demand figures, the expected harvest yield, etc. Many assumed that Technical Analysis was not useful. Reasons given were that price action is random, or that it ignores the fundamental factors of the underlying asset. The facts are quite the contrary.

Many have come to learn that the old ‘buy and hold’ strategy can be a costly one. Stories abound of those who have found the value of their portfolio has only broken even (or lost value) after holding for several years. The financial crisis of 2008 highlights one of several historical periods where investors have lost millions. While it is always a good idea to know a company’s financial health as well as their future potential in sales/profits, what may be a healthy financial statement and outlook today can look a lot different tomorrow.

Technical analysis focuses on price movement, anticipating price direction based on its ebbs and flows (ie. swings, cycles, etc.). Fundamental factors of any asset is built into price action, as the market discounts everything. In addition, history tends to repeat itself and this repetitive nature of price action can be anticipated and taken advantage of.

Many technicians rely on various indicators that help expose some aspect of historical price data for the use of timing. Where one indicator might highlight some underlying cycle pattern that could help anticipate the next trend change period, another indicator might highlight a markets overbought or oversold condition, all relative to past price action.

The technical analyst relies heavily on price charts. Certain patterns often repeat giving the technician a heads-up to a potential price break. Such patterns are given names, such as the ‘Head-and-sholders’ pattern, the ‘wedge’ or ‘flag’ formation, etc. All of these technical approaches are useful to some degree.

Precise market timing is crucial in today’s volatile markets. Without greater precision in timing, the trader is exposed to a higher degree of risk and can leave more profit on the table.

Let me illustrate this.

For the sake of discussion, suppose that the price range of each trading day is 50 points. If your allowable risk exposure (how far you will allow the market to move against your position) is 50 points, you must enter the market on the exact day you expect the move to start in your favor to avoid being stopped out with a loss. If your allowable risk exposure is 100 points, you must be accurate in your timing within +/- one day to avoid getting stopped out with a loss. This highlights the importance of precision market timing.

Now in the real world, each day the price range varies from the next. Depending on how effective your market timing approach happens to be, you may be able to risk less than the average range in points. The less precise your market timing approach happens to be, the more you should initially risk on the trade.

While market timing itself can be loosely done using standard technical indicators, trend lines and moving averages, precision market timing is achievable with good market forecasting methods. Market forecasting for market timing purposes is extremely effective because, unlike most technical indicators that are ‘leading’ or ‘lagging’ in nature, a good market forecasting method can forecast a market turn to an exact day of a trend change. Giving any market forecasting method a small deviation allowance of +/- one day can give any trader an incredible edge in predicting market turns for the purpose of precision market timing and trading.

Some traders are historical legends having used market forecasting methods for precision market timing purposes. Who has not heard of William Delbert Gann (better known as WD Gann)? This financial trader is famous for developing several technical approaches, such as the use of Gann angles or the trend indicator. His forecasting methods included the use of the Square of Nine, cycle analysis and market geometry. By using ‘market forecasting’ tools such as these and others, he is famously reported to have many times turned a small amount of money into a large amount rather quickly.

So there are two main points that I hope you have garnered by reading this article. Point #1 is that in order to better manage your risk exposure and maximize your profit potential, the more precise you need to be with your market timing approach. Point #2 is that the most precise way to time the markets is to take advantage of market forecasting techniques, where often you can time your trades to the exact day of a new move.

There are many market forecasting secrets, methods and techniques that you can learn right now to improve your market timing. Some are good, some not so good. I have spent over three decades learning, testing and discovering market forecasting approaches. When I started, there was not much available as there are today. So it has definitely seen some growth over the years and therefore you should have no problem finding the approaches that will fit your style of trading and investing.